Georgia Gwinnett College's Office of Athletics has partnered with content-management leader INFLCR (pronounced influencer) for student-athlete branding and personal marketing opportunities.

INFLCR, a Teamworks company, is the leading content and compliance platform for elite athletic programs, educating and preparing staff and athletes for the Name, Image and Likeness (NIL) era. This is all powered by best-in-class content delivery through mobile applications.

INFCLR works with more than 3,500 collegiate and professional sports teams with a network of over 70,000 active athlete users.

Georgia Gwinnett College Associate Vice President of Athletics Dr. Darin S. Wilson says, "Our partnership with INFLCR provides us the opportunity to share and promote GGC athletics and our student-athletes to a much broader audience throughout the world. This is a significant day in our marketing efforts, and I look forward to providing our student-athletes a customized experience."

INFLCR's mobile application will provide GGC student-athletes with real-time content access from the college's marketing, athletic communications, and Grizzly Digital Network so they can share the content on their personal social media channels.

The platform also provides personalized metrics to allow student-athletes to track their social media growth and engagement.

"We're thrilled to bring Georgia Gwinnett into the INFLCR family as a first step to invest in boosting their student-athletes' brands." said INFLCR President Jim Cavale. "With NIL ramping up in NAIA, INFLCR's content management software will ensure Grizzlies athletes have the tools they need to maximize their personal brands."

GGC Assistant Director of Athletics for External Operations Deonne Moore adds, "Partnering with INFLCR will allow us to continue to innovate and expand the GGC Athletics brand. The best ambassadors for GGC Athletics are our student-athletes. INFLCR is providing a perfect way for our great student-athletes to share their stories about what they're accomplishing here at GGC to a larger audience."

Georgia Gwinnett College has six intercollegiate programs that have combined to win 14 NAIA national championships (men's tennis, seven; women's tennis, six; and baseball, one) and have had more than 100 student-athletes earning NAIA All-American honors. The 2021-22 season is GGC's 10th season of intercollegiate athletics.
 
About INFLCR
 
INFLCR is the leading content and compliance platform for elite athletic programs, educating and preparing staff and athletes for the NIL era, all powered by best-in-class content delivery via mobile app. INFLCR works with more than 3,500 collegiate and professional sports teams with a network of over 70,000 active athlete users. 2021 was a year of major expansion, with 275% customer and ARR growth.
 
With revolutionary features like the Content Gallery, Compliance Dashboard, Storyteller Playbook, and new products like the Local & Global Exchange, INFLCR enhances the athlete experience with a comprehensive solution for responsible brand-building on social media, as well as a fully compliant path to external commercial activity from NIL.

Visit www.inflcr.com for more information